Hello, I'm Yishi Deng, a multidisciplinary artist living in New York City with two cats and one dog.
HOC Prototypes.jpg

House of Circles

 

House Of Circles

2019 | Visual Design | New York | Duration: 2 hours
HOC Prototypes.jpg

Project introduction

"House of Circles" is an exercise I did to practice what is going to be when working in a team and being in charge of a specific task.

It is also a challenge for me to come up with ideas in a short period.

I also practice how to write about my idea (aka sell my idea) and talk about the reason and process behind my decision making.

Project Goal

  • Build a 5 color palette and apply it to a site design for The Sticker House.

  • Choose fonts

  • Both type and color considerations are required to pass accessibility testing.

 
Screen Shot 2019-10-24 at 2.33.47 PM.jpg

Typeface Pairing

Nanum Gothic

Noto Sans

Reason

The "O" in Nanum Gothic works well with our circles. Noto Sans is a beautiful font that is easy to read. These two fonts together show the friendliness of our brand.

Color Story Inspiration

Color Story Inspiration

Color-1.jpg
Color and Font | Pairing 1

Color and Font | Pairing 1

Color and Font | Pairing 2

Color and Font | Pairing 2

Color and Font | Pairing 3

Color and Font | Pairing 3

Color and Font | Pairing 4

Color and Font | Pairing 4

 
Layout Prototype For Web

Layout Prototype For Web

Final Prototype with New Typeface and Color

Final Prototype with New Typeface and Color

Layout for Mobile

Layout for Mobile

Final Prototype for Mobile

Final Prototype for Mobile

Take away

Typeface and color set the tone of a brand.

There are times when I thought two colors would work well together but forgot to check legibility.

My workflow has been improved when I set up the typeface and color before I was applying them.

reflection

The hardest part of this project is talking about the typeface. There are a lot of fonts I need to get familiar with.

Naming colors is fun, but I need to read more to expand my vocabulary.